Disney's World's Ultimate Toy Drive
Brand Identity Design
Building on a legacy of giving.
The Walt Disney Company has supported Toys for Tots for more than 70 years. In 2019, Walt Disney Television launched the World’s Ultimate Toy Drive, matching donations of unwrapped toys to the organization with charitable giving.
In need of a brand identity for their “World’s Ultimate Toy Drive” initiative and marketing to drive donations, the Social Responsibility team enlisted my help for their holiday campaign.
A flexible system.
Inspired by the bright Toys for Tots logo, the World’s Ultimate Toy Drive visual identity featured bold fonts, bright colors and playful, vintage-inspired spot illustrations.
Recognizing that teams ranging from the Disney Store to production at The View would be leveraging the designs I created, the identity and marketing collateral had to be modular and easy to customize.
A goal fulfilled.
Successful “packaged” marketing for this campaign has since inspired subsequent campaigns.
By templatizing social graphics and web banners, the campaign achieved maximum reach across social media and press, leading to Disney reaching its full goal of a $1M donation to Toys for Tots.