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myDelta
Student Portal

Role

Visual Identity

Branding a uniquely Delta College student portal.

In May 2018, Delta College launched a new website, giving it its first new look in over a decade.

Drawing inspiration from the San Joaquin River Valley, I designed a logomark for the school's new student portal myDelta.

MyDelta_WH.png
MyDelta_Mockup.png
Design: Iman Salehian
Animation: Jack Harrison
PROCESS
Less is more.

Sometimes, you have to pivot.

 

Early drafts for San Joaquin River Valley's myDelta portal featured the landscape's unique web of waterways, but it failed to maintain clarity and recognition across formats.

Simplifying the map to its simplest form made for a more powerful mark, and the "logo" story was later animated into a unique and meaningful logo motion graphic.

RiverDelta.png
DRAFT 1
V1.png
DRAFT 2
DRAFT 2
V2.png
FINAL
V3.png
MyDelta_Background.jpg
MyDelta_WV.png
MyDelta_Corner.png