Gosh, We Love Animals
A tongue-in-cheek take on human supremacy.
Studies show kids don’t develop their sense of speciesism until they reach their teenage years. To land a bigger point, we thought, “Why not sooner?” Instead of feeding our children cartoon fantasies of a world where animals are equals, we might as well start them young.
The “Gosh, We Love Animals” campaign uses everything from animated sing-along videos to activity sheets to offer an honest take on how humans treat animals.
To kick-start teaching children about human supremacy, we launched the campaign with an animated sing-along video.
An introductory video to a microsite geared towards educating children about speciesism.
Instagram stories and posts that promote games and activities on GoshWeLoveAnimals.com.
Activity sheets designed to inspire creative thinking in children.
We dropped an album on Spotify and an accompanied promo to tease one of the songs.
Sr. Art Director, Designer & Illustrator: Iman Salehian
Copy: Danny Jordan, Eric Remme, Jaimie Rae Magsanoc, Jules Burchett
Integrated Campaign, Silver