Gosh, We Love Animals
A tongue-in-cheek take on human supremacy.
Studies show kids don’t develop their sense of speciesism until they reach their teenage years. To land a bigger point, we thought, “Why not sooner?” Instead of feeding our children cartoon fantasies of a world where animals are equals, we might as well start them young.
The “Gosh, We Love Animals” campaign uses everything from animated sing-along videos to activity sheets to offer an honest take on how humans treat animals.
To kick-start teaching children about human supremacy, we launched the campaign with an animated sing-along video.
An introductory video to a microsite geared towards educating children about speciesism.
Instagram stories and posts that promote games and activities on GoshWeLoveAnimals.com.
Activity sheets designed to inspire creative thinking in children.