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Gosh, We Love Animals

Role

Creative Direction

Copywriting

Design

Illustration

A tongue-in-cheek take on human supremacy.
Studies show kids don’t develop their sense of speciesism until they reach their teenage years. To land a bigger point, we thought, “Why not sooner?” Instead of feeding our children cartoon fantasies of a world where animals are equals, we might as well start them young.

The “Gosh, We Love Animals” campaign uses everything from animated sing-along videos to activity sheets to offer an honest take on how humans treat animals.

LAUNCH VIDEO

To kick-start teaching children about human supremacy, we launched the campaign with an animated sing-along video. 

MICROSITE

An introductory video to a microsite geared towards educating children about speciesism.

SOCIAL

Instagram stories and posts that promote games and activities on GoshWeLoveAnimals.com.

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PRINT

Activity sheets designed to inspire creative thinking in children.

STREAMING AUDIO

We dropped an album on Spotify and an accompanied promo to tease one of the songs.

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CREDITS

Sr. Art Director, Designer & Illustrator: Iman Salehian

Copy: Danny Jordan, Eric Remme, Jaimie Rae Magsanoc, Jules Burchett

AWARDS

One Show 

Integrated Campaign, Silver

Video, Silver

Social, Merit

Audio/Radio, Merit

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