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The GoodRx Effect
Role
Art Direction
Design
Helping Americans get the healthcare they need at a price they can afford
GoodRx is known for offering up to 80% off the price of prescription drugs. But savings are just the start; it's what happens with those savings that makes a true impact. The GoodRx Effect documents stories of barriers broken through the lens of a patient and healthcare provider.
BROADCAST
Docu-style broadcast spots featuring real GoodRx patients and providers.
SOCIAL
Mixed-media video and social carousels, shared across Instagram, TikTok and Facebook.
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To inject extra personality into our protagonists' stories, I developed a library of hand drawn accents and lettering spots for the campaign's social extensions.
DISPLAY & AUDIO
Display ads and :30 streaming audio driving to the GoodRx home page.
Kamilla's HeartGoodRx
00:00 / 00:30
CREDITS
Creative Directors: Laura Lee, Jimmy Pardi
ACD: Anastasia Arten, Morgan Parfrey
Sr. Copywriter: Jessica McEwan
Sr. Art Director, Designer & Doodler: Iman Salehian
Animation: Jack Livingston
Editor: Aaron Benoit
Abandoned lettering I still have love for.
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