The GoodRx Effect
Helping Americans get the healthcare they need at a price they can afford
GoodRx is known for offering up to 80% off the price of prescription drugs. But savings are just the start; it's what happens with those savings that makes a true impact. The GoodRx Effect documents stories about people breaking barriers to better health, through the lens of a patient and healthcare provider.
Docu-style broadcast spots featuring real GoodRx patients and providers.
Mixed-media video and social carousels, shared across Instagram, TikTok and Facebook.
To inject extra personality into our protagonists' stories, I developed a library of hand drawn accents and lettering spots for the campaign's social extensions.
DISPLAY & AUDIO
Display ads and :30 streaming audio driving to the GoodRx home page.
PROCESS & RESULTS
This is the mood board I created for our first pitch to executive stakeholders. Full of movement and warmth, its tone guided the development of the campaign's visual creative.
Before this brand campaign, GoodRx's approach to testimonials featured savings-focused, studio-shot interviews in black and white. Tasked with creating a storytelling platform that brought GoodRx’s impact to life, our team worked to tell the human stories behind the savings.
In collaboration with my copywriting partner, Jessica McEwan, I pitched platform ideas, crafted mood boards, reviewed casting tapes, briefed creative partners and provided on-set direction. In post-production, I storyboarded our mixed media asset, reviewed broadcast cuts from our editor and designed all static and digital assets. It's a privilege to touch every stage of an integrated campaign's development, and our months of work paid off.
Quantitatively, the campaign achieved its objective of improved brand sentiment, outperforming competitive sets for positive emotional response and yielding significant improvement to brand recognition over previous GoodRx commercials. Moreover, it created a scaleable framework that our social team uses to this day.