Walt Disney Television
Connect Event
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Role
Brand & Identity
Print
Environmental Design
Animation
Celebrating the storytellers, trailblazers and change makers driving an industry forward.
Months after a massive corporate integration, the Walt Disney Company’s newly merged media segment, Walt Disney Television, faced a challenge: How do you unite a geographically scattered workforce, comprised of employees from Disney Junior to FX?
By celebrating what connects them across a four-day, first-of-its kind, employee event.
PROCESS
Branding the Event
Leading design and art direction for the multi-city event, I developed a bold visual style that successfully grabbed employee attention, generated excitement for the event and stood out among corporate marketing.
2000+
attendees
100
sessions, panels & experiences
10
cities across the US
PROCESS
Boosting Engagement
Every registrant received a journal, pencils, stickers and a tote bag, including a CONNECT-branded bookmark with instructions for a photo contest. A small run of t-shirts were produced in “limited supply” and offered as incentives for timely arrival to workshops.
The week-long event ended with a mixer, complete with a photo-booth installation for shareable digital images (left),
