Branding a 360° approach to training, health and wellness.

To hear Christa Shelton tell it, fitness training is not just about “reps and sets.” Her personal training business, Coaching with Christa, helps women build confidence through strength training and mindset work. 

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After years building a roster of clients and preceding the launch of a workout app, the business was in need of a visual identity that would speak to Christa’s unique philosophy and fitness brand.